Privacy Policy

Last updated: February 2026

Introduction

Wyld Brand Gummies (“Wyld,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, and your rights regarding that data when you visit wyldbrandgummies.com or make a purchase.

Information We Collect

Information You Provide

When you place an order, create an account, or contact us, we may collect your name, email address, shipping and billing address, phone number, payment information (processed securely via our payment provider — we do not store credit card numbers), date of birth (for age verification), and any messages you send through our contact form.

Information Collected Automatically

When you browse our website, we automatically collect certain technical information including your IP address, browser type and version, device type, operating system, pages visited, time spent on pages, referring URL, and general geographic location (city/region level).

Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website, remember your preferences, analyze traffic, and support marketing efforts. You can manage cookie preferences through your browser settings. Essential cookies required for checkout and cart functionality cannot be disabled.

How We Use Your Information

We use the information we collect to process and fulfill your orders, verify your age (21+) as required by law, communicate with you about your orders and account, send marketing emails (only with your consent — you can unsubscribe anytime), improve our website and product offerings, detect and prevent fraud, and comply with legal obligations.

How We Share Your Information

We do not sell your personal information. We may share your data with trusted third-party service providers who assist us in operating our business, including payment processors, shipping carriers, email marketing platforms, and analytics providers. These parties are contractually obligated to protect your data and use it only for the services they provide to us.

We may also disclose information if required by law, regulation, legal process, or governmental request.

Data Security

We implement industry-standard security measures to protect your personal information, including SSL encryption on all pages, secure payment processing (PCI-DSS compliant), and restricted access to personal data within our organization. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order data is retained for a minimum of 5 years for tax and regulatory compliance.

Your Rights

All Customers

You have the right to access the personal information we hold about you, request correction of inaccurate data, unsubscribe from marketing communications at any time, and request deletion of your account.

California Residents (CCPA)

Under the California Consumer Privacy Act, California residents have additional rights including the right to know what personal information is collected and how it’s used, the right to request deletion of personal information, the right to opt out of the sale of personal information (we do not sell your data), and the right to non-discrimination for exercising your privacy rights.

To exercise any of these rights, email [email protected] with the subject line “Privacy Rights Request.”

Children’s Privacy

Our website and products are intended for adults aged 21 and older. We do not knowingly collect personal information from individuals under 21. If we learn that we have collected data from someone under 21, we will delete that information promptly.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to read the privacy policy of any website you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Your continued use of our website after changes are posted constitutes acceptance of the revised policy.

Contact Us

For privacy-related questions or to exercise your rights, contact us at [email protected] or visit our Contact page.